Personal Brand System

The purpose of this project was to develop a personal brand that authentically represents who I am as a designer.

Process Work

I’ve always been a very creative person, but I feel like my personal style is less bold and more thoughtful, which is why I chose a pastel color palette. As far as my brand typography, I liked the sans-serif font with a bit of style to it

For my logo process, I started with some sketches and chose this style  because it was very creative and playful with my pastel color palette, while still being professional and clean. 

For my business card, I followed the same style as my logo and made a frame of colored bubbles and used my brand typography for the contact information.

Then, I updated my resume design with the same sans-serif font and my LinkedIn profile to complete my personal brand.